Our story began in the mid-2010s, when Max and Mats met in the Fixed Gear Crit scene. From the start, it was about more than speed – it was about style, friendship, and raw energy. As both founders moved into road cycling, it quickly became clear: the traditional scene needed a shake-up. The goal? To bring the soul of fixed gear –DIY spirit, aesthetics, and genuine connection – into road cycling and redefine what a team can be.